Today, we’re excited to share a milestone in CGS Group’s journey to make it easier for you to navigate an AI-driven world: the launch of three refreshed brands—BlueCherry, CGS Immersive, and CGS Nexus—each built to guide you confidently into the age of intelligence.
Why we’re rebranding and simplifying now
Over the past few years, many of our clients have told us that the real challenge isn’t just adopting AI; it’s knowing where to focus, how to orchestrate people and technology, and how to move from experimentation to durable business outcomes. At the same time, your needs across supply chain, workforce upskilling, and customer experience have become more specialized and global.
We’ve responded by investing in new capabilities and sharpening how we show up in the market, so that each CGS Group brand is clearly defined, easily discoverable, and explicitly accountable for the outcomes we deliver.
Instead of one CGS story, you’ll now find three focused brands—each with its own website, promise, and AI-powered solutions—so you can quickly find the right experts, the right platform, and the right services for the challenge in front of you.
A message from our Founder
Everything CGS Group is today, and everything we will become in future decades, stems for the vision of our founder. Phil Friedman is a true pioneer who established Computer Generated Solutions in 1984 to help clients embrace digital transformation, even before “digital transformation” became part of our business vernacular. His leadership continues to inspire us forward.
“I’ve witnessed many tech-fueled revolutions in my career. None have been so awe-inspiring as today’s possibilities with AI,” says Phil Friedman, Founder and Executive Chairman of CGS Group companies. “Each of our companies is fully leaned in and innovating new solutions with AI, and this made it the right time to take our evolved value propositions to market in distinct, laser-focused approaches.”
BlueCherry: AI for modern fashion supply chains
The refreshed BlueCherry brand and its tagline, “The Right Fit,” reflect a singular focus: helping fashion, apparel, footwear, and consumer lifestyle companies manage increasingly complex, global supply chains with greater confidence and speed. BlueCherry is purpose-built for brands, manufacturers, and retailers who need to anticipate disruption, align demand and supply, and make decisions grounded in trusted data—not just instincts.
If your question is, “How do I keep my promise to customers when the ground keeps shifting under my feet?”, BlueCherry is designed to be your always-on decision partner. Powered by embedded AI, BlueCherry helps teams forecast demand, optimize inventory, and surface real-time insights so they can act faster and smarter across design, sourcing, production, and distribution.
CGS Immersive: Making tomorrow’s workforce ready today
CGS Immersive exists to close the gap between learning and on-the-job performance in an AI-accelerated world. With the tagline “Make Tomorrow Work,” the brand is centered on experiential and AI-powered learning that builds critical human skills—communication, problem-solving, leadership—faster and more effectively.
If your question is, “How do I keep my business competitive and resilient by developing our people for success?”, CGS Immersive offers decades of award-winning L&D experience and next-gen technologies to propel you confidently forward. Through scenario-based learning, AI-enabled roleplay, and extended reality, CGS Immersive helps organizations upskill and reskill at scale while keeping training grounded in real work and real outcomes. At CGSImmersive.com, you’ll find our expansive AI platform, Cicero, TeamworkAR, and a full ecosystem of technologies and services aimed at making your workforce ready for the age of intelligence.
CGS Nexus: Total Experience, where AI meets human expertise
CGS Nexus is our new brand for business transformation and outsourcing, bringing together customer care, technical support, sales support, renewals management, channel enablement, and professional and financial services under one, purpose-built brand. Its promise, “People first. Outcomes driven. Aligned for success,” reflects our belief that AI delivers the best results when implemented as part of a holistic strategy that delivers the benefits of automation but also augments human judgment and empathy.
If you’re at a large enterprise and asking, “How do I meet daunting demands for greater efficiency while also maintaining quality service levels?” or, if you’re at a high-growth mid-sized business and you’re asking, “How do I efficiently scale my operations and vital business processes at pace with our business growth?”, CGS Nexus is for you. Here, our specialty is helping established enterprises become more efficient and productive, and partnering with scale-ups to economically and effectively reach market-leading positions.
Augmented by AI to predict customer needs, automate routine interactions, and surface rich recommendations to agents, CGS Nexus enables you to deliver more personalized, efficient experiences at-scale. The Total Experience (TX) value proposition is about harmonizing customer, employee, and partner journeys so that every interaction, across every touchpoint, contributes to measurable business results.
What does this mean to you?
This rebranding initiative across our group included the voices of our customers every step of the way. You asked for simplicity and clarity: clearer brands, sharper value propositions, and digital experiences that make it easier to engage with the right CGS Group company at the right moment.
Whether you’re a fashion brand navigating supply chain shocks, a global enterprise racing to reskill your workforce, or a business reimagining customer and partner experiences with AI, you now have a direct path to the experts, platforms, and services you need.
Most importantly, these brands are not just new logos and taglines; they are commitments—from all of us at CGS Group—to stand beside you as co-creators in this next chapter of AI-powered transformation. As you explore BlueCherry, CGS Immersive, and CGS Nexus, we invite your feedback, your questions, and your challenges… we’re ready to support your boldest ambitions for what’s possible in the age of intelligence.
